TVS Motor Company intends to launch 5 new models starting from the coming quarter till December 2014.
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TVS sales have been falling steadily YoY due to the lack of new models by the company. To arrest this fall in sales, Venu Srinivasan, Chairman and Managing Director of TVS Motor, has decided to increase investment in FY14 by Rs 50 crore.
Venu Srinivasan -
Its just 11 years since we broke our partnership with Suzuki. We are doing everything to improve our quality and technology. In the last three years, the focus has been on improving the quality keeping BMW and Honda as benchmarks. These improvements delayed some of our launches,
K N Radhakrishnan, President and CEO -
With a series of launches, we are looking at increasing our market share, This year so far, we gained market share in motorcycles by about 0.5 per cent in the last three months, purely because of Pheonix and other products including Apache are doing well.
TVS also hopes that with its new launches its Indonesian division will also break even.
Source: TVS to launch 5 models by December 2014 | Business Standard
TVS sales have been falling steadily YoY due to the lack of new models by the company. To arrest this fall in sales, Venu Srinivasan, Chairman and Managing Director of TVS Motor, has decided to increase investment in FY14 by Rs 50 crore.
Venu Srinivasan -
Quote:
Its just 11 years since we broke our partnership with Suzuki. We are doing everything to improve our quality and technology. In the last three years, the focus has been on improving the quality keeping BMW and Honda as benchmarks. These improvements delayed some of our launches,
Quote:
With a series of launches, we are looking at increasing our market share, This year so far, we gained market share in motorcycles by about 0.5 per cent in the last three months, purely because of Pheonix and other products including Apache are doing well.
Source: TVS to launch 5 models by December 2014 | Business Standard
