Nirbhaya built by Morello Yamasaki, an Indo-Japanese electric two wheeler manufacturer plans to launch this woman friendly bike this Diwali.
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The Nirbhaya will be offered with an SOS button for emergencies and will be offered at a discount of 10% for women riders! The SOS button is connected to the phone of the rider and will send an SMS to 6 different preset mobile numbers. The scooter will be initially launched in Ahmedabad. This is the third product of Morello Yamasaki. 60% of its customers are women and thus the idea of having a woman centric scooter. The expected price of the scooter is around Rs 35000/-. Morello Yamasaki is a joint venture between Mumbai based Arya Group and Yamasaki Motors of Japan. The company also plans to setup a plant near Ahmedabad by 2015-16.
Rajit Arya, CEO, Morello Yamasaki -
"We plan to launch this vehicle in the Ahmedabad market during Diwali this year,"
"The SOS button will be connected to the rider's phone via the GPRS and will help women drivers send multiple SMSes to six different mobile numbers at the same time in case of an emergency,"
"The vehicle will be priced around Rs 35,000 and we will offering a special 10 percent discount to all women buyers,"
"This new plant which will come up about 50 kilometers from Ahmedabad will initially have a capacity to produce 60,000 units of e-bikes by 2015-16. This capacity can be scaled up to a million units by 2019-20,"
Source: Morello Yamasaki's new E-bike 'Nirbhaya' to have SOS button for women riders - Financial Express
Will a SOS button on the scooter really help women in case of an emergency?
The Nirbhaya will be offered with an SOS button for emergencies and will be offered at a discount of 10% for women riders! The SOS button is connected to the phone of the rider and will send an SMS to 6 different preset mobile numbers. The scooter will be initially launched in Ahmedabad. This is the third product of Morello Yamasaki. 60% of its customers are women and thus the idea of having a woman centric scooter. The expected price of the scooter is around Rs 35000/-. Morello Yamasaki is a joint venture between Mumbai based Arya Group and Yamasaki Motors of Japan. The company also plans to setup a plant near Ahmedabad by 2015-16.
Rajit Arya, CEO, Morello Yamasaki -
Quote:
"We plan to launch this vehicle in the Ahmedabad market during Diwali this year,"
Quote:
"The SOS button will be connected to the rider's phone via the GPRS and will help women drivers send multiple SMSes to six different mobile numbers at the same time in case of an emergency,"
Quote:
"The vehicle will be priced around Rs 35,000 and we will offering a special 10 percent discount to all women buyers,"
Quote:
"This new plant which will come up about 50 kilometers from Ahmedabad will initially have a capacity to produce 60,000 units of e-bikes by 2015-16. This capacity can be scaled up to a million units by 2019-20,"
Will a SOS button on the scooter really help women in case of an emergency?