LML the manufacturer from yesteryear announced that they intend to bring in 5 new scooters in the next one year.
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In the next one year, LML will be bringing 5 new scooters based on its classic LML Vespa look, with a target as an all male scooter. Since 2007, LML has been primarily exporting scooters to the European market and had to cut down its workforce from 7500 to 750 to stay afloat. LML had been one of the few automobile manufacturers who had been adversely affected by the Labour Unions, to the point where production came to a standstill. This will be a herculean challenge for LML to make a successful comeback, with the entrenched competition of Honda, Yamaha, Suzuki, TVS and even Mahindra.
PS Choudhary, head of sales and marketing, LML Ltd -
"We want to bring the real scooter for men back into the market. Companies have launched scooters centred around men in the recent past but they are basically women's scooters with cosmetic changes,"
"Our research suggests a significant portion of scooter buyers are male and 70% of them use it individually. They buy the scooters for the convenience and do not have too many options,". "It's a big gap, we think with our lineage can fill. Our scooter is not in competition with the male' scooters from Yamaha, Suzuki or Hero."
Source: LML to launch 5 new scooters over next year - Hindustan Times
Would a scooter from LML be able to capture the imagination of the market? Only time will tell.
In the next one year, LML will be bringing 5 new scooters based on its classic LML Vespa look, with a target as an all male scooter. Since 2007, LML has been primarily exporting scooters to the European market and had to cut down its workforce from 7500 to 750 to stay afloat. LML had been one of the few automobile manufacturers who had been adversely affected by the Labour Unions, to the point where production came to a standstill. This will be a herculean challenge for LML to make a successful comeback, with the entrenched competition of Honda, Yamaha, Suzuki, TVS and even Mahindra.
PS Choudhary, head of sales and marketing, LML Ltd -
Quote:
"We want to bring the real scooter for men back into the market. Companies have launched scooters centred around men in the recent past but they are basically women's scooters with cosmetic changes,"
Quote:
"Our research suggests a significant portion of scooter buyers are male and 70% of them use it individually. They buy the scooters for the convenience and do not have too many options,". "It's a big gap, we think with our lineage can fill. Our scooter is not in competition with the male' scooters from Yamaha, Suzuki or Hero."
Would a scooter from LML be able to capture the imagination of the market? Only time will tell.