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Two Wheeler Sales report for January 2016

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Hero MotoCorp, which saw another month of over 550,000 unit sales, is among those feeling the pressure of slowing commuter bike sales. The country’s largest two-wheeler manufacturer sold 563,348 units in January 2016 to register flat growth of 0.78 percent YoY (January 2015: 558,982). The company sales its scooter range, led by the new Maestro Edge and Duet, has helped it expand its market share.

Honda Motorcycle & Scooter India has reported total sales of 378,719 units in January 2016 (January 2015: 378,719), which indicates flat growth of 0.32 percent. The company says its domestic scooter sales stood at 235,960 units (3% up). For the April 2015 to January 2016 period, HMSI has sold a total of 3,732,736 units with scooter sales accounting for 2,315,430 units (13% up).

Bajaj Auto, which revealed its all-new 150cc V commuter motorcycle on February 1, sold a total of 252,988 motorcycles (including exports) to post 2% growth (January 2015: 246,955). For the April 2015-January 2016 period, cumulative sales of 2,858,721 units point to flat growth of 0.26 percent (April 2014-January 2015: 2,866,070).

Continuing to grow rapidly in terms of month-on-month sales, Royal Enfield registered its highest-ever monthly sales in January 2016. The Chennai-based motorcycle manufacturer recorded total domestic sales of 47,140 units in January 2016, marking a substantial jump of 67.42 percent on the 28,157 units sold in January 2015. The company had registered its previous best in October 2015, a festive month last year, when it had sold 44,138 units in the domestic territories.

A closer look at Royal Enfield’s calendar year 2015 sales highlights that it breached the 40,000 unit sales mark for the first time in August 2015, and since then it has continued to score over the 40k mark every subsequent month.

January 2016 marks the sixth month in a row that Royal Enfield has notched sales of more than 40,000 units per month. Collating all monthly sales data as reported by the company for the ongoing financial year, we glean that it has averaged monthly sales of 40,116 units during April 2015-January 2016.

According to Royal Enfield, it exported a total of 570 motorcycles in January 2016 as against 770 units exported in January 2015. The month saw a decline in exports by 26 percent YoY. However, on the cumulative front, the company registered total exports of 8,855 units during January 2015-January 2016, thereby marking a growth of 27 percent YoY.

TVS Motor Company recorded 7.7 percent growth in its domestic two-wheeler sales with figures of 172,162 units (January 2015: 159,804). Scooter sales grew by 14.1 percent, increasing from 54,830 units in January 2015 to 62,552 units in January 2016. Motorcycles recorded 19.9 percent growth with sales increasing from 69,564 units in January 2015 to 83,374 units in January 2016.

Mahindra Two Wheelers sold a total of 10,317 units during January 2016, recording 11.66 percent growth (January 2015: 9,240).


Source: INDIA SALES ANALYSIS: JANUARY 2016

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