Royal Enfield has seen considerable growth in the domestic market for some time now and is thus planning to increase exports by entering new markets.
Royal Enfield CEO, Siddhartha Lal said that they are interested in entering Latin American and Southeast Asian markets. Brazil is the largest market in Latin America and the company intends to sell their motorcycles there. Indonesia and Thailand are markets in Southeast Asia, which have been of considerable interest to RE. The company is present currently in Colombia where it has already established 5 stores.
Siddhartha Lal, CEO, Royal Enfield - "Currently, we are looking at Latin America and South East Asia regions for our growth in international markets. We are already in Colombia and now figuring out a way to enter Brazil, the biggest market in Latin America. So that's on the horizon,"
"Indonesia is among the largest two-wheeler markets in the world. We have opened a store in Jakarta. Thailand is a very developed market for mid-segment and we aim to open our first dealership there soon,"
Recently Royal Enfield unveiled the Himalayan, which has generated considerable interest among bikers in the country.
Royal Enfield CEO, Siddhartha Lal said that they are interested in entering Latin American and Southeast Asian markets. Brazil is the largest market in Latin America and the company intends to sell their motorcycles there. Indonesia and Thailand are markets in Southeast Asia, which have been of considerable interest to RE. The company is present currently in Colombia where it has already established 5 stores.
Siddhartha Lal, CEO, Royal Enfield - "Currently, we are looking at Latin America and South East Asia regions for our growth in international markets. We are already in Colombia and now figuring out a way to enter Brazil, the biggest market in Latin America. So that's on the horizon,"
"Indonesia is among the largest two-wheeler markets in the world. We have opened a store in Jakarta. Thailand is a very developed market for mid-segment and we aim to open our first dealership there soon,"
Recently Royal Enfield unveiled the Himalayan, which has generated considerable interest among bikers in the country.