Royal Enfield, the division of Eicher Motors has opened up its exclusive showroom in Dubai on Wednesday. The showroom is located in Al Quoz (Dubai).
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Royal Enfield Dubai showroom showcased the entire range of Royal enfield bikes as well as its official riding gear and accessories for bikers along with recently launched despatch rider collection.
Rudratej Singh, President of Royal Enfield said:
“The space is designed not just as a point of purchase but as a meeting point for motorcycling enthusiasts and for conversations around leisure motorcycling. We believe there is space for more approachable, un-intimidating motorcycles. In UAE, there are a lot of brands operating in commuter segment and a lot of brands operating in the high-end segment. The mid-sized motorcycle segment is hugely underserved.”
Going forward, RE will also partnering with RK Globals subsidiary - Avanti Automobile Trading LLC that has been incorporated to handle the Royal Enfield business in UAE.
RK Globals are the importers, distributors & retailers of automobiles and automobile components with over a decade of experience in creating markets for leading motorcycle manufacturers. They are also distributors for several global automobile brands in the three and four-wheeler segments and buses.
Gautam Jain, managing director, RK Globals said:
“We understand the motorcycle market here in UAE and see an opportunity for creating a mid-sized segment in UAE. We are very glad to partner with the world’s oldest motorcycle brand and will be working closely with Royal Enfield to create a differentiated motorcycling experience in the region.”
News Source: http://gulfnews.com/business/sectors...-uae-1.1533049
Royal Enfield Dubai showroom showcased the entire range of Royal enfield bikes as well as its official riding gear and accessories for bikers along with recently launched despatch rider collection.
Rudratej Singh, President of Royal Enfield said:
Quote:
“The space is designed not just as a point of purchase but as a meeting point for motorcycling enthusiasts and for conversations around leisure motorcycling. We believe there is space for more approachable, un-intimidating motorcycles. In UAE, there are a lot of brands operating in commuter segment and a lot of brands operating in the high-end segment. The mid-sized motorcycle segment is hugely underserved.”
RK Globals are the importers, distributors & retailers of automobiles and automobile components with over a decade of experience in creating markets for leading motorcycle manufacturers. They are also distributors for several global automobile brands in the three and four-wheeler segments and buses.
Gautam Jain, managing director, RK Globals said:
Quote:
“We understand the motorcycle market here in UAE and see an opportunity for creating a mid-sized segment in UAE. We are very glad to partner with the world’s oldest motorcycle brand and will be working closely with Royal Enfield to create a differentiated motorcycling experience in the region.”